Empowering Your Personal Brand and Expressing Identity: Practical Strategies for Voice Professionals

This course provides voice professionals with a structured and interactive approach to defining their identity, connecting with their audience, and implementing small but impactful changes to enhance their practice. Designed for a wide range of voice professionals or aspiring practitioners, it caters to singing teachers, voice coaches, speech therapists, and those beginning their journey in voice-related fields.

Through three progressive sessions, participants will explore their purpose, articulate their unique offering, and develop actionable strategies to foster sustainable growth. This journey combines real-world applications with academically backed insights, drawing on concepts from Start With Why by Simon Sinek, 1000 True Fans by Kevin Kelly, and Atomic Habits by James Clear, alongside wider industry practices and research.

Participants will leave with a clear sense of their professional identity, a well- defined Value Proposition, and a personalised action plan. The course also provides a valuable networking opportunity, allowing participants to engage with peers, share insights, and collaborate within the voice profession.

Delivered over three 1-hour online sessions, the course balances lectures, interactive workshops, and discussions, ensuring actionable and meaningful outcomes.

Session 1: Starting With Why—Defining Your Identity

Focus: Establishing purpose and articulating professional identity.

What We'll Cover:

• Defining Vision, Mission, and Values:
  • Understanding what drives your work and what you aim to achieve.
  • Exploring how these align with your core values.
• Identifying the core problem you solve:
  • Addressing the broader challenge or issue your work tackles.
  • Exploring how solving this problem shapes your purpose.
• Aligning decisions and communication with core values.

Outcome:

A Vision, Mission, and Values statement that clearly identifies the problem participants solve and provides a solid foundation for professional growth and decision-making.

Session 2: Understanding Your Market and Audience

Focus: Identifying and connecting with the ideal audience or client base while creating a compelling Value Proposition.

What We'll Cover:

• Crafting a Value Proposition:
  • Understanding how your work addresses specific challenges and pain points.
  • Translating solutions into actionable benefits for your audience.
• Building a core audience with 1000 True Fans:
  • Developing loyalty and trust with a dedicated group of clients or followers.
  • Exploring strategies to sustain meaningful engagement with this core group.
• Audience segmentation and targeting:
  • Breaking your audience into manageable segments.
  • Tailoring communication and engagement to meet their specific needs.

Outcome:

A clearly articulated Value Proposition and a practical plan for engaging with and serving your core audience.

Session 3: Small Changes, Big Impact

Focus: Implementing incremental changes to grow sustainably while addressing barriers to action.

What We'll Cover:

• Incremental Growth with 1% Improvements:
  • Exploring how small, consistent actions create meaningful progress over time.
  • Building confidence by stepping slightly outside your comfort sone.
• Nurturing Core Audience Engagement (1000 True Fans in Action):
  • Translating small actions into meaningful interactions with your audience.
  • Sustaining engagement through personalised outreach and value- driven communication.
• Overcoming Barriers to Action:
  •  Addressing fear, self-doubt, or contextual factors that can hold professionals back.
  • Using small, manageable changes to create momentum.
• Anchoring Actions in Vision and Values:
  • Ensuring incremental changes align with your purpose and professional identity.

Outcome:

A personalised action plan to implement immediately, fostering sustainable growth in professional identity and working practice.

By the end of the course, participants will:

• Define Their Identity: Create a Vision, Mission, and Values statement that reflects their purpose and the problem they solve.
• Understand Their Audience: Develop a Value Proposition that directly addresses client pain points, integrating insights from 1000 True Fans.
• Take Incremental Action: Implement small, manageable changes to overcome barriers and create meaningful growth.
• Sustain Their Growth: Use these strategies to maintain long-term, purpose-driven development in their professional and creative work.

• Three Sessions (1 hour each):
  • 40 Minutes: Lecture with clear explanations and examples.
  • 10 Minutes: Interactive workshopping and reflection.
  • 10 Minutes: Open Q&A for discussion and personalised guidance.
• Delivered online via Zoom or a similar platform, with recordings available for later review.